The major problems faced by the farming community are the lack of planning, lack of coordination, and lack of market intelligence. Take, for instance, the production of bananas during a festival season like Onam; sometimes the market could see an overload of bananas in the market-leading to a steep fall in prices. On another occasion, we could see utter scarcity and thus an unusual price rise. It is the case with pineapple and other fruits and vegetables.